Projects
Below is a list of a few of the projects I have worked on that I am most proud. Please feel free to ask any further questions about what you see here.
Presentation Rebrand
Recruitment Team Member
In order to better relate to our target demographic for student recruitment, I am part of the team to strategize and rebrand our in-school visit presentation. I am playing a role in strategizing for the new direction we will be moving in as well as the design of the graphics and slides within the presentation.
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We are still in the middle of this project.
Recruitment Instagram Rebrand
Lead
The MacEwan Recruitment Team Instagram account was inactive and lacked a clear message. I was tasked with creating a graphic to serve as a puzzle grid feed on the account and develop a pre-launch campaign to generate a path for students to ask questions through Instagram.
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With the addition of the pre-launch campaign and the new static CTAs on the profile feed, we were able to generate a 20% increase in followers, a 32% increase in engagement, and 14% increase in reach during the first month after the rebrand.
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Various Designs for Student Recruitment Team
Recruitment Team Member
During my time at MacEwan University, there has been many situations where designing materials was needed and I played a big role in the design process. I utilized Canva and Photoshop to create and edit designs for presentations, posters, social media posts and more.
